Google Tests New Instant Previews & Moves Google +1 Button
Posted on: 24th August 2011 by Mark Reynolds
Today we came across what looks like a test from Google to improve the look and functionality of the Google Instant Previews feature in its search results. In the test, when you hover over any part of a result, a new larger magnifying glass button will appear to the right of the results, as well as the new preview pane sliding into place.
When you hover over this button, the instant preview of that search result then smoothly slides into place on the right hand side of the browser using a modern new transition effect.
You can also see an instant preview button appear next to the result's site links when they're hovered over.
Take a look at the video below to fully appreciate the transition effect that takes place when you hover over the new magnifying glass button. [NO AUDIO]
The actual ability of the preview to let you see the layout of a web page before clicking the search result isn't new, but the new looking approach in the above test not only looks better, but it also reduces the clutter around the search result.
Gone is the 'Cached' link, as well as Google's +1 button; they've both been moved into the preview pane, along with the 'Similar' link.
This move to de-clutter may help focus the attention of users on the information that matters. How many of Google's millions of users have ever clicked on the 'Cached' link? I'm guessing, not a large proportion.
What may be more questionable is moving the Google +1 button into the preview area, where it's not likely to be viewed as much.
I'm definitely up for anything that reduces clutter and it does seem like a good visual improvement.
At the time of writing Google's new look Instant Preview feature doesn't seem to have been rolled out. I have a feeling that the old/current magnifying glass (below) isn't obvious enough and so if Google really thinks Instant Previews will help people then maybe the new larger button that appears before your eyes in the test will do the trick.
Let's see if Google rolls it out to everyone.